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  • Writer's pictureSixcia Devine

How To Engage With The Hispanic Market

“The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities.” – Michael Gerber

As a business developer, strategist, and entrepreneur, I engage in as many meaningful and economically focused endeavors as possible. I find profound meaningfulness in bringing concepts and ideas to reality. Of course, daydreaming, successful business modeling, clarity of goals, and writing are additional highlights of my career. For over a decade, I’ve enthusiastically followed the economic trends. Most business managers need to be aware of the prevailing direction of the economic trends for the product markets and communities in which they operate in order to make more accurate and effective plans for their company. Make this explanation a part of your goals to understand and reach your target market.

Here is the scoop mis Amigos: Hispanic culture/business will play a role in your life. You can, of course, choose how much to explore or agree with that, but you won’t be able to avoid it. Statistics indicate that the Hispanic population, Latino businesses, and Latino economic influence are thriving. To prepare your company to engage with the Hispanic market you need to do these 5 things:

Create a Blueprint of Your Hispanic Engagement Plan: Make it clear, concise and to the point.

Know Your Target Segment: There are over 20 different subcultures in the Hispanic communities. Do you know who your target group is?

Understand Language Preferences: Are you targeting the acculturated, semi-acculrated, or non-acculturated segments? Do you know the difference between each of these? Identify and involve all key players: Including your company and the Hispanic community with the planning process.

Create 3 types of communication strategies: For your target audience, your company leaders and your community stakeholders. [Grab the Raw Video Version Here]

Sixcia Devine is a Hispanic market and entrepreneurship expert. She helps companies create meaningful bridges with Hispanic communities through educational trainings, webinars, live events and podcast. Finder her on Soundcloud: RealTalk Latino PODCAST, Website:

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